Event: Best of the West End at the Royal Albert Hall
What was the event?
The Best of the West End at the Royal Albert Hall, a showcase of some of the greatest stars of musical theatre celebrating the very best of the West End.
Alpha Events produced this sell-out event in October 2018 and will be repeating the event in March 2020. We were responsible for every aspect of the event, from sourcing, booking and managing artists, programme design, marketing of the event and production of promotional materials to health and safety management and logistics. In addition to this, Alpha Events managed the running of the show on the day, from the stage management, to crew catering and hair & make up.
“Congratulations to everyone else at Alpha Events for pulling off such an awesome concert. That was certainly the best orchestra I’ve ever put together and they played so amazingly well… the atmosphere on stage was electric and the audience reaction was a testament to all the hard work everyone put in. You should all be very proud.” Orchestra Conductor
WHAT WAS THE GUEST EXPERIENCE?
On the night, guests were treated to incredible performances from some of the greatest stars of the West End and Broadway including Olivier Award Winner Ruthie Henshall, Multi-award winner and West End Legend Ramin Karimloo, TV & West End ‘Superstar’ Ben Forster, We Will Rock You & Mamma Mia! Legend Mazz Murray, Broadway favourite Michael Xavier and many more, alongside the wonderful London Musical Theatre Orchestra.
Alpha Events also organised a VIP experience & after party for their main sponsor’s VIP guests, who enjoyed an exquisite 3 course pre-show meal in Michelin-awarded chef Éric Chavot’s Coda Restaurant at the Royal Albert Hall, before taking their front-row seats for the show. VIP guests were then invited to an exclusive after-party at the 5* Baglioni Hotel to continue their evening, where they were joined by the stars of the show plus many other famous faces and a surprise performance from X-Factor Winner Ben Haenow.
Alpha Events managed all aspects of this in addition to the main show, and were responsible for organising transfers for the VIP guests, booking entertainment for the after-party, managing the exclusive guest list, and much more.