Event: SOUTH AFRICA VIP INCENTIVE
Engage & Connect: Go Wild for Electric
What was the event?
The Engage & Connect: Go Wild for Electric incentive was created to drive sales for the Nissan electric LEAF vehicle and engage its dealerships by incentivising their dedication and hard work with a five night stay in South Africa, for them and their partner, to include first class travel, accommodation, dining and activities.
Highights including a private drinks reception on Table Mountain and a once in a lifetime safari exerperience at one of the worlds most exclusive resorts.
"Having been in a number of these I have to say the level of support and attention to detail given by the team made this trip the most memorable I’ve been on. Well done " Guest
WHAT WAS THE GUEST EXPERIENCE?
The programme ran for 5 months and included a series of teasers based around the trip; aimed at engaging dealers participation in the incentive and encouraging them to secure their place! The trip itself invited guests to enjoy both group and individual activities, with a line up of exclusive excursions; allowing them to custom make their own personal and memorable experience.
With many of the guests having already visited South Africa for holiday and who were accustomed to luxury world travel, it was vital that the programme far exceeded expectations and fulfilled the incentive and reward brief; resulting in an event that became a talking point by its attendees for many years to come.