Event: Summer Ball

An evening of glitz and glamour

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What was the event?

An annual Summer Ball held at the 5-star Landmark hotel, London, which sees a wonderful theme take over the classic Ballroom, so far these have included an enchanted fairy tale land, show stopping Hollywood backdrop, an atmospheric fire and ice spectacular and, in 2016, Carnival – Rio comes to London! The evening caters for 250 guests and includes a champagne reception, four course dinner and live entertainment.

"Guests are always excited and enthusiastic about what the next year will bring; testament to the event now being in its 8th year " Guest


Each year Alpha Events are tasked with transforming the Ballroom at The Landmark hotel into a dream like experience for the guests and their partners. We create an event that transports guests into a world of beauty and surprises. The fun, glamour and entertainment begins as soon as guests arrived at the venue, with a champagne reception on the stunning Gazebo, where they are greeted by impressive walkabout artists which have included deceptionists, Satyrs and lookalikes.

The main event space is transformed into anything from a enchanted forest to a show stopping Broadway backdrop, incorporating the stage and dance floor, using props and atmospheric lighting. The transformation is spectacular and you can hear the audible gasp as guests enter the room. In the past, guests have enjoyed an evening of first class entertainment including the amazing Alfie Boe, Alisha Dixon, Ruthie Henshall, Brendan Cole, Anton du Beke and Erin Boag, along with popular Britain’s Got Talent finalists including the 2016 winner magician Richard Jones.

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